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Handbook of marketing management Biplab S. Bose

by Bose, Biplab S.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mumbai : Himalaya Publishing House, 1998Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 BOS.
Marketing management

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Prentice - Hall of India Private Limited 1994Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8.
New Dimensions In Advertising Management S. Shiva Ramu

by Shiva Ramu, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Bombay : Himalaya Publishing House, 1991Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.1 SHI.
Fundamentals of marketing M.S. Raju

by Raju, M. S | Rao, J.V. Prabhakara | Madhavilatha, K.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Excel Books, 2008Availability: Items available for loan: Mysore University Main Library (1) Call number: 658 RAJ R.
The Marketing century how marketing drives business and shapes society edited by Jeremy Kourdi

Edition: 1st ed. Publication details: West Sussex John Wiley 2011Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.8 MAR K.
Rural marketing in India K.S. Habeeb-Ur-Rahman

by Rahman, K.S. Habeeb-Ur.

Language: English Publication details: Mumbai : Himalaya Publishing House, 2003Availability: Items available for loan: Mysore University Main Library (1) Call number: 380.11'734 HAB.
Market segmentation and targeting of fast moving consumer goods (FMCG) : A Case study of hul and P&G

by Mohan Kumar T.P | B.Shivaraj [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Ph.D University of Mysore, Department of Studies in Management Science, B.N.Bahaddur Institute of Management Science. 2009. Availability: Items available for reference: Mysore University Main Library Not for loan (1) Call number: 658.802 MOH.
Market seqmentation and targeting of fast moving consumer goods (FMCG): A case study of HUL and P&G

by Mohan Kumar T.P | Shivaraj B [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Ph.D University of Mysore, Department of Studies in Management Science. 2009. Availability: Items available for reference: Mysore University Main Library Not for loan (1) Call number: 658.802 MOH.
The growth drivers : the definitive guide to building marketing capabilities Andy Bird; Mhairi McEwan

by Bird, Andy ; McEwan, Mhairi.

Material type: Text Text Language: English Publication details: Hoboken, NJ : Wiley, 2012Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.802 BID.
Models of buyer behavior Jagdish N Sheth

by Sheth, Jagdish N.

Material type: Text Text Language: eng Publication details: New York : Harper & Row., 1974Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.83 SHE.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renée Mauborgne.

by Kim, W. Chan | Mauborgne, Renée.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Harvard Business School Press, 2005Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.802 KIM.
Not for free : making money in the digital age / by Saul J. Berman.

by Berman, Saul Jay.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business Review Press, c2011Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.802 BER.
The end of corporate imperialism / C.K. Prahalad and Kenneth Lieberthal.

by Prahalad, C. K | Lieberthal, Kenneth.

Series: Harvard business review classicsMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston : Harvard Business Press, 2008Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.84091724 PRA.
Marketing management; text and cases in indian context

by Karunakaran K.

Material type: Text Text Language: English Publication details: Mumbai : Himalaya Publishing House, 2008Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (1) Call number: 658.81 KAR.
Boomer marketing : selling to a recession resistant market / Ian Chaston.

by Chaston, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : New York : Routledge, 2009Online access: Click here to view Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Market segmentation ; how to do it, how to prefit from it. Malcolm mcdonald and ian dunbar.

by McDonald malcolm.

Material type: Text Text Language: eng. Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2004Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.8 MCDO..
Aesthetics in marketing Rajat K Baisya; G Ganesh Das

by Rajat K Baisya.

Material type: Text Text Publication details: Los Angeles Response Books, 2008Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.8001 BAI.
The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications. Marc H Meyer

by Meyer H. Marc.

Material type: Text Text Language: English Publication details: Oxford : Oxford University Press, USA, 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.4 MEY.
Successful large account management Robert B Miller; Stephen E Heiman; Tad Tuleja

by Miller Robert E | Heiman Stephen E Tuleja Tad.

Edition: 2nd Ed:Material type: Text Text Language: Eng Publication details: New Delhi : H. Holt, 1991Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.8 MIL.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant W. Chan Kim,

by Kim, W. Chan | Mauborgne, Renee.

Material type: Text Text Language: English Publication details: Boston : Harvard Business Review Press, 2015Availability: Items available for loan: PG Center Hassan (1) Call number: 658.802 KIM, Bahadur Institute of Mgmt Sciences (1) Call number: 658.802 KIM.
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