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Market segmentation and targeting of fast moving consumer goods (FMCG) : A Case study of hul and P&G

By: Mohan Kumar T.PContributor(s): B.Shivaraj [guide]Material type: TextTextLanguage: English Description: 194p. :ill. ;32 cmSubject(s): Management Science | Market SegmentationDDC classification: 658.802 MOH Dissertation note: Ph.D University of Mysore, Department of Studies in Management Science, B.N.Bahaddur Institute of Management Science. 2009.
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Item type Current library Call number Status Date due Barcode
Thesis Thesis Mysore University Main Library
658.802 MOH (Browse shelf (Opens below)) Not for loan T4967

Ph.D University of Mysore, Department of Studies in Management Science, B.N.Bahaddur Institute of Management Science. 2009.

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