Wellcome

Boomer marketing : selling to a recession resistant market / Ian Chaston.

By: Chaston, IanMaterial type: TextTextPublication details: London : New York : Routledge, 2009Description: xii, 265 p. : ill. ; 24 cmISBN: 0415489628 (hardback); 0415489636 (pbk.); 9780415489621 (hardback); 9780415489638 (pbk.)Subject(s): Market segmentation -- United States | Target marketing -- United States | Middle-aged consumers -- United States | Baby boom generation -- United StatesLOC classification: HF5415.127 | .C53 2009Online resources: Click here to view Also available as an electronic resource.
Contents:
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
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Item type Current library Call number Status Date due Barcode
Ebooks Ebooks Mysore University Main Library
Not for loan EBTF2304

Includes bibliographical references and index.

Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.

Also available as an electronic resource.

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