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Market seqmentation and targeting of fast moving consumer goods (FMCG): A case study of HUL and P&G

By: Mohan Kumar T.P Contributor(s): Shivaraj B [guide]Material type: Text

TextLanguage: English Description: 200p. :ill. ;32 cmSubject(s): Management | Market SegmentationDDC classification: 658.802 MOH Dissertation note: Ph.D University of Mysore, Department of Studies in Management Science. 2009.

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Item type	Current library	Call number	Status	Date due	Barcode
Thesis	Mysore University Main Library	658.802 MOH (Browse shelf (Opens below))	Not for loan		T5297

Ph.D University of Mysore, Department of Studies in Management Science. 2009.

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