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Market segmentation ; how to do it, how to prefit from it. Malcolm mcdonald and ian dunbar.

By: McDonald malcolmMaterial type: Text

TextLanguage: eng. Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2004Description: xxiii, 453p. illustration ; 23 cmISBN: 9788131207635Subject(s): BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Market segmentationDDC classification: 658.8 MCDO.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	658.8 MCDO. (Browse shelf (Opens below))	Available		BMS0 5418

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