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Does it pay to advertise : cases illustrating successful brand advertising John Philip Jones ; foreward by David Orr

by Jones, John Philip | Orr, David [foreworder].

Material type: Text Text Language: eng Publication details: Toronto : Lexington Books, 1989Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.1 JON.
Environmental engineering dictionary and directory [electronic resource] / Thomas M. Pankratz.

by Pankratz, Tom M.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Boca Raton : Lewis, c2001Online access: Distributed by publisher. Purchase or institutional license may be required for access. Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Harvard business review on brand management. Harvard Business School Publishing Corporation

by Harvard Business School Publishing Corporation.

Series: The Harvard business review paperback seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business School Press, c1999Other title: Brand management.Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.827 HAR.
Brand harmony : achieving dynamic results by orchestrating your customer's total experience / Steve Yastrow.

by Yastrow, Steve.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York, N.Y. : Tom Peters Company Press, 2003Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.827 YAS.
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

by Light, Larry | Kiddon, Joan [joint author].

Material type: Text Text Publication details: New Delhi : Pushpa Print Service, 2009Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.827 LIG. K.
Living brands : collaboration + innovation = customer fascination

by Nadeau, Raymond A.

Material type: Text Text Language: English Publication details: New Delhi : Tata McGraw-hill, 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 NAD.
Fashion brands branding style from Armani to Zara Mark Tungate

by Tungate, Mark.

Material type: Text Text Language: English Publication details: London ; Philadelphia : : Kogan Page, 2008Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 746.920688 TUN.
Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller, ; IsaacJacob,; M. G.Parameswaran,

by Keller, Kevin Lane | Jacob, Isaac [Parameswaran, M. G.].

Edition: 3rd ed,Material type: Text Text Language: English Publication details: New Delhi : Pearson education, 2012Online access: Click here to access online Availability: No items available.
Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell and Rowena Olegario.

by Dyer, Davis | Dalzell, Frederick | Olegario, Rowena.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston : Harvard Business School Press, 2004Availability: Items available for loan: Mysore University Main Library (1) Call number: 338.767 DYE.
Darwin's brands : adapting for success Anand Halve

by Halve, Anand.

Material type: Text Text Language: English Publication details: New Delhi : SAGE, . 2012Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 HAL.
Strategic brand management : building, measuring and managing brand equity Kevin Lane Keller; M G Parameswaran; Isaac Jacob

by Keller, Kevin Lane | Jacob, Isaac | Parameswaran, M. G.

Edition: 3rd ed,Material type: Text Text Language: English Publication details: New Delhi : Pearson, 2011Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (9) Call number: 658.827 KEL, ...
Brand Management; the Indian context Y L R Moorthi

by Moorthi Y L R.

Material type: Text Text Language: English Publication details: New Delhi : Vikas Publishing House, 2003Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (1) Call number: 658.827 MOO.
9 brand shaastras nine successful brand strategies to build winning brands Jagdeep Kapoor

by Kapoor Jagdeep.

Edition: 2nd ed,Material type: Text Text Language: English Publication details: New Delhi : Response Books, 2009Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 CAP.
Darwin's brands adapting to succeed Anand Bhaskar Halve

by Halve Anand Bhaska.

Material type: Text Text Language: English Publication details: New Delhi : Sage, 2012Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 HAL.
24 Brand mantras; finding a place in the minds and hearts of consumers Jagdeep Kapoor

by Kapoor Jagdeep.

Edition: 2nd ed.Material type: Text Text Language: English Publication details: Los Angeles : Response Books, 2001Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (1) Call number: 658.827 KAP.
9 Brand shaastras; nine successful brand strategies to build winning brands Jagdeep Kapoor

by Kapoor Jagdeep.

Edition: 2nd ed.Material type: Text Text Language: English Publication details: New Delhi : Sage Publications, 2004Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (1) Call number: 658.827 KAP.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York : Routledge, 2008Online access: Click here to view Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Trademarks, brands and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.

by Lopes, Teresa da Silva, 1968- | Duguid, Paul, 1954-.

Series: Routledge international studies in business history ; 19.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, 2010Online access: Click here to view Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Fake stuff : China and the rise of counterfeit goods / Yi-Chieh Jessica Lin.

by Lin, Yi-Chieh Jessica.

Series: Routledge series for creative teaching and learning in anthropologyMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Routledge, 2011Online access: Click here to view Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Brand society how brands transform management and lifestyle Martin Kornberger

by Kornberger Martin.

Material type: Text Text Language: English Publication details: Cambridge ; New York : Cambridge University Press, 2010Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 KOR.
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