Wellcome

Darwin's brands adapting to succeed Anand Bhaskar Halve

By: Halve Anand BhaskaMaterial type: TextTextLanguage: English Publication details: New Delhi : Sage, 2012Description: xvii, 168 p. : 22 cm. 1 online resourceISBN: 9788132107156Subject(s): Brand name products | Consumers' preferences | Economic history | India | Branding (Marketing)DDC classification: 658.827 HAL
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