Wellcome

Trademarks, brands and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.

Contributor(s): Lopes, Teresa da Silva, 1968- | Duguid, Paul, 1954-Material type: TextTextSeries: Routledge international studies in business history ; 19.Publication details: New York : Routledge, 2010Description: xv, 248 p. : ill. ; [ca. 23-29] cmISBN: 9780415776936 (hardback : alk. paper); 0415776937 (hardback)Subject(s): Brand name products -- History | Trademarks -- History | Commerce -- History | CompetitionLOC classification: HD69.B7 | T693 2010Online resources: Click here to view Also available as an electronic resource.
Contents:
pt. I. Trademarks and national competitiveness -- pt. II. Trademarks and the law -- pt. III. Building brands.
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