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Does it pay to advertise : cases illustrating successful brand advertising John Philip Jones ; foreward by David Orr

By: Jones, John PhilipContributor(s): Orr, David [foreworder]Material type: TextTextLanguage: eng Publication details: Toronto : Lexington Books, 1989Description: xxi, 380 p. ; 26 cmISBN: 0669158976Subject(s): Advertising--Brand name products--United states--Case studiesDDC classification: 659.1 JON
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