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Brand positioning : strategies for competitive advantage / Subroto Sengupta

by Sengupta, Subroto.

Edition: 2nd Ed. Material type: Text Text Language: eng Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2010Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.827 SEN.
Brand positioning : strategies for competitive advantage / Subroto Sengupta

by Sengupta, Subroto.

Edition: 2nd Ed. Language: eng Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2008Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.827 SEN.
Living Brands Raymond A. Nadeau

by Nadeau raymond A.

Material type: Text Text Language: English Publication details: New Delhi Tata Mcgraw-hill 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 NAD.
AdValue : twenty ways advertising works for business Leslie Butterfield; Institute of Practitioners in Advertising.

by Butterfield Leslie.

Material type: Text Text Language: Eng Publication details: New Delhi : Boston : Butterworth-Heinemann, 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 659.1 BUT.
Brand new brand thinking : brought to life by 11 experts who do Merry Baskin

by Merry Baskin.

Material type: Text Text Publication details: London : Kogan Page, 2002Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) .
FCB-Ulka brand building advertising : concepts and cases Parameswaran M G

by Parameswaran M G.

Material type: Text Text Language: English Publication details: New Delhi : . Tata McGraw-Hill Pub.; 2001Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 659.19 PAR.
Brand positioning : strategies for competitive advantage. Sengupta Subroto

by Sengupta Subroto.

Material type: Text Text Language: English Publication details: New Delhi : Tata McGraw-Hill, 2005Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 SEN.
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