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Brand positioning : strategies for competitive advantage. Sengupta Subroto

By: Sengupta SubrotoMaterial type: TextTextLanguage: English Publication details: New Delhi : Tata McGraw-Hill, 2005Description: xiv, 297 p,: illustrations, 23 cmISBN: 0070581592 Subject(s): Product management -- India. Marketing -- India. Advertising -- Brand name productsDDC classification: 658.827 SEN
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Item type Current library Call number Status Date due Barcode
Books Books Bahadur Institute of Mgmt Sciences
658.827 SEN (Browse shelf (Opens below)) Available BMS03609

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