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Brand positioning : strategies for competitive advantage / Subroto Sengupta

By: Sengupta, SubrotoLanguage: eng Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2008Edition: 2nd EdDescription: 297 p. ; 22 cmISBN: 9780070581593Subject(s): Product management -- India | Advertising -- Brand name products | Production management | Marketing -- IndiaDDC classification: 658.827 SEN
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Item type Current library Collection Call number Status Date due Barcode
Books Books Mysore University Main Library
Text Book Loan Section 658.827 SEN (Browse shelf (Opens below)) Available 472655

Includes index.

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