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Brand equity in marketing consumer durables : a study of selected household appliances

By: AluregowdaContributor(s): Manjunath, S. J [guide]Material type: Text

TextLanguage: English Description: xiii, 261 p. : ill. ; 32 cmSubject(s): Brand equityDDC classification: 658.827 ALU Online resources: Click here to access online Dissertation note: Ph.D University of Mysore, Department of Studies in Business Administration. 2014.

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Item type	Current library	Call number	Status	Date due	Barcode
Thesis	Mysore University Main Library	658.827 ALU (Browse shelf (Opens below))	Not for loan		T7406

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Previous	658.812 APA Effectiveness of customer loyalty programs :	658.812 SHE Customer expectaton and experience -	658.812 SHE Customer satisfication through e- commerce - a study of select public and private sector Banks in India	658.827 ALU Brand equity in marketing consumer durables : a study of selected household appliances	658.83 IRF Green marketing strategies for select consumer durables	659.20954 KAU Public relations in India /	691.9 WAL Building on springs	Next

Ph.D University of Mysore, Department of Studies in Business Administration. 2014.

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