Wellcome

Brand equity in marketing consumer durables : a study of selected household appliances (Record no. 457147)

MARC details
000 -LEADER
fixed length control field 00556nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150829b xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 ALU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aluregowda
245 10 - TITLE STATEMENT
Title Brand equity in marketing consumer durables : a study of selected household appliances
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 261 p. : ill. ; 32 cm.
502 ## - DISSERTATION NOTE
Degree type Ph.D
Name of granting institution University of Mysore, Department of Studies in Business Administration.
Year degree granted 2014.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand equity
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Manjunath, S. J.
Relator term guide
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://hdl.handle.net/10603/72104
Holdings
Withdrawn status Lost status Damaged status Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
      Mysore University Main Library Mysore University Main Library 29/08/2015   658.827 ALU T7406 29/08/2015 Thesis

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