Wellcome

Brand equity in marketing consumer durables : a study of selected household appliances

By: AluregowdaContributor(s): Manjunath, S. J [guide]Material type: TextTextLanguage: English Description: xiii, 261 p. : ill. ; 32 cmSubject(s): Brand equityDDC classification: 658.827 ALU Online resources: Click here to access online Dissertation note: Ph.D University of Mysore, Department of Studies in Business Administration. 2014.
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Item type Current library Call number Status Date due Barcode
Thesis Thesis Mysore University Main Library
658.827 ALU (Browse shelf (Opens below)) Not for loan T7406

Ph.D University of Mysore, Department of Studies in Business Administration. 2014.

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