Brand equity in marketing consumer durables : a study of selected household appliances
Aluregowda
Brand equity in marketing consumer durables : a study of selected household appliances - xiii, 261 p. : ill. ; 32 cm.
Brand equity
658.827 ALU
Brand equity in marketing consumer durables : a study of selected household appliances - xiii, 261 p. : ill. ; 32 cm.
Brand equity
658.827 ALU