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Priming effect of television programmes : a comparative study on young female adults in Kerala and Karnataka

by Shabana M | Kushal Kumar R [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Ph.D University of Mysore, Department of Studies in Communication and Journalism. 2009. Availability: Items available for reference: Mysore University Main Library Not for loan (3) Call number: 070 SHA, ...
Effectiveness of visual merchandising: a study of visual merchandising as a prommotional tool in adverising and marketing communication

by Badiger, Nagappa B | Kushal Kumar, R [Guide ].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Ph.D. University of Mysore, Department of Studies in Communication and Journalism 2012. Availability: Items available for reference: Mysore University Main Library Not for loan (1) Call number: 381.029 BAD.
Role of advertising in corporate image building: a comparative study of major public and private sector under takings

by Ranganatha, K. S | Kushal Kumar, R [Guide ].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Ph.D. University of Mysore, Department of Studies in Mass Communication and Journalism 2012. Availability: Items available for reference: Mysore University Main Library Not for loan (2) Call number: 070.41 RAN, ...
Role of Advertising in corporate image building : a comparative study of selected major public and private undertakings

by Ranganatha, K. S | Kushal Kumar, R [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Ph.D University of Mysore, Department of Studies in Communication and Journalism. 2014. Availability: Items available for reference: Mysore University Main Library Not for loan (1) Call number: 659.1045 RAN.
Effectiveness of visual merchandising : a study of visual merchandising as a promotional tool in advertising and marketing communication

by Badiger, Nagappa B | Kushal Kumar, R [guide ].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Ph.D University of Mysore, Department of Studies in Communication and Journalism. 2014. Availability: Items available for reference: Mysore University Main Library Not for loan (1) Call number: 382 BAD.
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