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Role of advertising in corporate image building: a comparative study of major public and private sector under takings

By: Ranganatha, K. SContributor(s): Kushal Kumar, R [Guide ]Material type: Text

TextLanguage: English Description: 266 p. ill ; 28 cmSubject(s): Mass communication | Corporate image buildingDDC classification: 070.41 RAN Dissertation note: Ph.D. University of Mysore, Department of Studies in Mass Communication and Journalism 2012.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Thesis	Mysore University Main Library		070.41 RAN (Browse shelf (Opens below))	Not for loan		T7103
Thesis	Mysore University Main Library	Reference	070.41 RAN (Browse shelf (Opens below))	Not for loan		T6528

Ph.D. University of Mysore, Department of Studies in Mass Communication and Journalism 2012.

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