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Role of Advertising in corporate image building : a comparative study of selected major public and private undertakings

By: Ranganatha, K. SContributor(s): Kushal Kumar, R [guide]Material type: Text

TextLanguage: English Description: xv, 364 p. : ill. ; 32 cmSubject(s): Corporate advertising | Corporate image buildingDDC classification: 659.1045 RAN Dissertation note: Ph.D University of Mysore, Department of Studies in Communication and Journalism. 2014.

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Item type	Current library	Call number	Status	Date due	Barcode
Thesis	Mysore University Main Library	659.1045 RAN (Browse shelf (Opens below))	Not for loan		T7061

Ph.D University of Mysore, Department of Studies in Communication and Journalism. 2014.

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