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			Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. by Kumar, Nirmalya \| Steenkamp, Jan-Benedict E. M. Material type: Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston : Harvard Business School Press, 2007Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.827 NIR S. Place hold Log in to add tags Add to cart (remove)
			No cover image available Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; foreword by Philip Kotler by Kumar, Nirmalya \| Kotler,Philip [ foreword by ]. Material type: Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston, Mass. : Harvard Business School Press, 2004Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.802 KUM. Place hold Log in to add tags Add to cart (remove)
			Value merchants :demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar and James A. Narus. by Anderson, James C \| Kumar, Nirmalya \| Narus, James A. Material type: Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston, Mass. : Harvard Business School Press, c2007Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.804 AND H. Place hold Log in to add tags Add to cart (remove)
			India inside : the emerging innovation challenge to the West / Nirmalya Kumar and Phanish Puranam. by Kumar, Nirmalya \| Puranam, Phanish. Material type: Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston : Harvard Business Review Press, 2012Availability: Items available for loan: Mysore University Main Library (1) Call number: 338.0640954 HAR. Place hold Log in to add tags Add to cart (remove)
			Brand breakout: how emerging market brands will go global Nirmalya Kumar ; Jan Benedict and E. M. Steenkamp by Kumar, Nirmalya \| Benedict, Jan \| Steenkamp, E. M. Language: English Publication details: New Delhi : Palgrave Macmillan, 2013Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.827 KUM S. Place hold Log in to add tags Add to cart (remove)
			Private label strategy : how to meet the store brand challenge Nirmalya Kumar by Kumar Nirmalya. Material type: Text Language: English Publication details: Boston Harvard Business School Press 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) . Place hold Log in to add tags Add to cart (remove)
			India's global powerhouses : how they are taking on the world Nirmalya Kumar; Pradipta K Mohapatra; Suj Chandrasekhar by Kumar Nirmalya \| Mohapatra Pradipta K Chandrasekhar Suj. Material type: Text Language: Eng Publication details: New Delhi ; : Harvard Business Press, 2009Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 338.889 NLR. Place hold Log in to add tags Add to cart (remove)

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