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Brand breakout: how emerging market brands will go global Nirmalya Kumar ; Jan Benedict and E. M. Steenkamp

By: Kumar, NirmalyaContributor(s): Benedict, Jan | Steenkamp, E. MLanguage: English Publication details: New Delhi : Palgrave Macmillan, 2013Description: xvi, 256 p. ; 23 cmISBN: 9781137276612Subject(s): Brand premium | Consumer route | Diaspora routeDDC classification: 658.827 KUM S
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.827 KUM S (Browse shelf (Opens below)) Available 468739

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