Wellcome

Private label strategy : how to meet the store brand challenge Nirmalya Kumar

By: Kumar NirmalyaMaterial type: TextTextLanguage: English Publication details: Boston Harvard Business School Press 2007Description: 270 p 24 cmISBN: 9781422101674Subject(s): Branding (Marketing) Brand name products -- Marketing Markenname Markenpolitik Marketing
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Item type Current library Call number Status Date due Barcode
Books Books Bahadur Institute of Mgmt Sciences
Available BMS05395

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