Wellcome

Customer relationship management : integrating marketing strategy and information technology William G. Zikmund, Raymond McLeod and Faye W. Gilbert

By: Zikmund, William GContributor(s): McLeod, Raymond | Gilbert, Faye WMaterial type: TextTextLanguage: eng Publication details: New Delhi : Wiley India Pvt. Ltd., 2010Description: xxiv, 549 p. ; illu. ; 23 cmISBN: 9788126528059Subject(s): Relationship marketing | Customer relations -- Management | Customer relations -- Management -- Data processingDDC classification: 658.812 ZIK M
Item type:
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.812 ZIK M (Browse shelf (Opens below)) Available 456460

Includes index

There are no comments on this title.

to post a comment.

No. of hits (from 9th Mar 12) :

web counter

Powered by Koha