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Customer relationship management : integrating marketing strategy and information technology (Record no. 373113)

MARC details
000 -LEADER
fixed length control field	00709nam a22001937a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788126528059
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.812 ZIK M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Zikmund, William G.
245 10 - TITLE STATEMENT
Title	Customer relationship management : integrating marketing strategy and information technology
Remainder of title	William G. Zikmund, Raymond McLeod and Faye W. Gilbert
260 10 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi :
Name of publisher, distributor, etc	Wiley India Pvt. Ltd.,
Date of publication, distribution, etc	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 549 p. ;
Dimensions	illu. ;
Accompanying material	23 cm.
500 ## - GENERAL NOTE
General note	Includes index
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Relationship marketing.

Topical term or geographic name as entry element	Customer relations -- Management.

Topical term or geographic name as entry element	Customer relations -- Management -- Data processing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	McLeod, Raymond

Personal name	Gilbert, Faye W.

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
			Mysore University Main Library	Mysore University Main Library	09/10/2012	359.00		658.812 ZIK M	456460	09/10/2012	Books