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Customer relationship management : integrating marketing strategy and information technology

Zikmund, William G.

Customer relationship management : integrating marketing strategy and information technology William G. Zikmund, Raymond McLeod and Faye W. Gilbert - New Delhi : Wiley India Pvt. Ltd., 2010. - xxiv, 549 p. ; illu. ; 23 cm.

Includes index

ISBN: 9788126528059

Subjects--Topical Terms:
Relationship marketing.
Customer relations -- Management.
Customer relations -- Management -- Data processing.

Dewey Class. No.: 658.812 ZIK M

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