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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.1 BEL B.
Advertising and promotion : an integrated marketing communications perspective George E Belch; Michael A Belch; Keyoor Purani

by Belch, George E | Belch, Michael A | Purani Keyoor.

Series: McGraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : McGraw-Hill, 2013Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (9) Call number: 659.1 BEL B, .., PG Center Hassan (1) Call number: 659.1 BEL B.
Advertising and promotion : an integrated marketing communications perspective George E Belch; Michael A Belch

by George E Belch.

Material type: Text Text Language: ENG Publication details: Boston, Mass Irwin/McGraw-Hill, 2001Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (3) Call number: 659.1 BEL, ...
Introduction to advertising and promotion : an integrated marketing communications perspective George E Belch

by Belch E George | Michael A Belch.

Material type: Text Text Language: ENG Publication details: Chicago : Irwin,; 1995Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (2) Call number: 659.1 DEL, ...
Advertising and promotion : an integrated marketing communications perspective / George E. Belch; Michael A. Belch

by Belch, George E | Purani, Keyoor.

Edition: 7th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata Mcgraw Hill Education Private Limited, 2010Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.1 BEL B.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch, Keyoor Purani.

by Belch, George E | Belch, Michael A [author] | Purani, Keyoor [author].

Edition: 9th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : McGraw Hill Education (India) Private Limited, 2013Availability: Items available for loan: University Graduate Library (1) Call number: 659.1 BEL.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch ; Keyoor Purani.

by Belch, George E | Purani, Keyoor.

Edition: 9th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : McGraw Hill Education (India) Private Limited, 2013Availability: Items available for loan: University Graduate Library (1) Call number: 659.1 BEL B.
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