Wellcome

Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch ; Keyoor Purani.

By: Belch, George EContributor(s): Purani, KeyoorMaterial type: TextTextPublication details: New Delhi : McGraw Hill Education (India) Private Limited, 2013Edition: 9th edDescription: 1016 p. 24 cmISBN: 9781259026850Subject(s): Advertising | Advertising and promotion | Marketing CommunicationsDDC classification: 659.1 BEL B
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Item type Current library Call number Status Date due Barcode
Books Books University Graduate Library
659.1 BEL B (Browse shelf (Opens below)) Available UGL200469

Special Indian edition
Including Name and Company Index.

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