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Introduction to advertising and promotion : an integrated marketing communications perspective George E Belch

By: Belch E GeorgeContributor(s): Michael A BelchMaterial type: TextTextLanguage: ENG Publication details: Chicago : Irwin,; 1995Description: 762 p, 29 cmISBN: 9780070582620Subject(s): Advertising. Sales promotion. Advertising. Sales promotionDDC classification: 659.1 DEL
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Item type Current library Call number Status Date due Barcode
Books Books Bahadur Institute of Mgmt Sciences
659.1 DEL (Browse shelf (Opens below)) Available BMS01436
Books Books Bahadur Institute of Mgmt Sciences
659.1 DEL (Browse shelf (Opens below)) Available BMS0272

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