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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

By: Light, LarryContributor(s): Kiddon, Joan [joint author]Material type: TextTextPublication details: New Delhi : Pushpa Print Service, 2009Description: xvi, 218 p. ;' 24 cmSubject(s): Brand name products--Management | Product life cycle | McDonald's Corporation
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.827 LIG. K (Browse shelf (Opens below)) Available 455110

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