Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands (Record no. 360309)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a22001337a 4500 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Light, Larry |
| 245 ## - TITLE STATEMENT | |
| Title | Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pushpa Print Service, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 218 p. ;' |
| Dimensions | 24 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products--Management |
| Topical term or geographic name as entry element | Product life cycle |
| Topical term or geographic name as entry element | McDonald's Corporation |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kiddon, Joan |
| Relator term | joint author |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 21/08/2012 | 658.827 LIG. K | 455110 | 21/08/2012 | Books |