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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

Light, Larry

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands - New Delhi : Pushpa Print Service, 2009. - xvi, 218 p. ;' 24 cm.

Subjects--Topical Terms:
Brand name products--Management
Product life cycle
McDonald's Corporation

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