Wellcome

Brand positioning : strategies for competitive advantage Subroto Sengupta

By: Sengupta, SubrotoMaterial type: TextTextPublication details: New Delhi : Tata McGraw-Hill Book Publishing Company Limited, 1990Description: xix, 299p. ill. ; 22 cmSubject(s): Other activeties, processes, techniques | Advertising | Of what stuff is it made? | Positioning is rooted in product features - or is its?DDC classification: 659.1
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Item type Current library Call number Status Date due Barcode
Books Books University Graduate Library
659.1 SEN (Browse shelf (Opens below)) Available UGL149004

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