Brand positioning : (Record no. 273742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a22001457a 4500 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 245 10 - TITLE STATEMENT | |
| Title | Brand positioning : |
| Remainder of title | strategies for competitive advantage |
| Statement of responsibility, etc | Subroto Sengupta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw-Hill Book Publishing Company Limited, |
| Date of publication, distribution, etc | 1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 299p. ill. ; |
| Dimensions | 22 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Other activeties, processes, techniques |
| Topical term or geographic name as entry element | Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Of what stuff is it made? |
| Uncontrolled term | Positioning is rooted in product features - or is its? |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 104798 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 104799 |
| -- | 104800 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 29/09/2011 | 659.1 SEN | UGL149004 | 29/09/2011 | Books |