Brand positioning :
Sengupta, Subroto
Brand positioning : strategies for competitive advantage Subroto Sengupta - New Delhi : Tata McGraw-Hill Book Publishing Company Limited, 1990. - xix, 299p. ill. ; 22 cm.
Other activeties, processes, techniques
Advertising
Of what stuff is it made? Positioning is rooted in product features - or is its?
659.1
Brand positioning : strategies for competitive advantage Subroto Sengupta - New Delhi : Tata McGraw-Hill Book Publishing Company Limited, 1990. - xix, 299p. ill. ; 22 cm.
Other activeties, processes, techniques
Advertising
Of what stuff is it made? Positioning is rooted in product features - or is its?
659.1