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Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson.

by Sedivy, Julie | Carlson, Greg N, 1948-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Managing corporate social responsibility : a communication approach / W. Timothy Coombs, Sherry J. Holladay.

by Coombs, W. Timothy | Holladay, Sherry J | Wiley InterScience (Online service).

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Malden, MA : Wiley-Blackwell, 2011Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Econometric models in marketing [electronic resource] / edited by P.H. Franses, A.L. Montgomery.

by Franses, Philip Hans, 1963- | Montgomery, A. (Alan).

Series: Advances in econometrics ; v. 16.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; New York : JAI, 2002Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
New directions in international advertising research [electronic resource] / edited by Charles R. Taylor.

by Taylor, Charles R, 1961-.

Series: Advances in international marketing ; v. 12.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : JAI, 2002Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch ; Keyoor Purani.

by Belch, George E | Purani, Keyoor.

Edition: 9th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : McGraw Hill Education (India) Private Limited, 2013Availability: Items available for loan: University Graduate Library (1) Call number: 659.1 BEL B.
How to succeed in a PR agency : real talk to grow your career & become indispensable / Kristin Johnson, Shalon Roth.

by Johnson, Kristin (Public relations consultant) [author.] | Roth, Shalon [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York, NY : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
How to succeed in a PR agency : real talk to grow your career & become indispensable / Kristin Johnson, Shalon Roth.

by Johnson, Kristin (Public relations consultant) [author.] | Roth, Shalon [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York, NY : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Social Media, Organizational Identity and Public Relations : the Challenge of Authenticity.

by Thurlow, Amy.

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Milton : Routledge, 2018Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Social Media, Organizational Identity and Public Relations : the Challenge of Authenticity.

by Thurlow, Amy.

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Milton : Routledge, 2018Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Public relations, branding and authenticity : brand communications in the digital age / Sian Rees.

by Rees, Sian (Associate professor) [author.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Public relations, branding and authenticity : brand communications in the digital age / Sian Rees.

by Rees, Sian (Associate professor) [author.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media / Fariba Esmaeilpour and Mitra Shabani Nashtaee.

by Esmaeilpour, Fariba [author.] | Nashtaee, Mitra Shabani [author.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media / Fariba Esmaeilpour and Mitra Shabani Nashtaee.

by Esmaeilpour, Fariba [author.] | Nashtaee, Mitra Shabani [author.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Innovation in branding and advertising communication / edited by Lluís Mas-Manchón.

by Mas Manchón, Lluís [editor.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Innovation in branding and advertising communication / edited by Lluís Mas-Manchón.

by Mas Manchón, Lluís [editor.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Public relations : competencies and practice / edited by Carolyn Mae Kim.

by Kim, Carolyn Mae [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
How to succeed in a PR agency : real talk to grow your career & become indispensable / Kristin Johnson, Shalon Roth.

by Johnson, Kristin (Public relations consultant) [author.] | Roth, Shalon [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York, NY : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Public relations : competencies and practice / edited by Carolyn Mae Kim.

by Kim, Carolyn Mae [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Public relations as emotional labour / Liz Yeomans.

by Yeomans, Liz [author.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Public relations as emotional labour / Liz Yeomans.

by Yeomans, Liz [author.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
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