Social Media, Organizational Identity and Public Relations : the Challenge of Authenticity.
Material type:
TextSeries: Publication details: Milton : Routledge, 2018Description: 1 online resource (141 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781351662529; 135166252X; 9781315160443; 1315160447; 9781351662512; 1351662511; 9781351662505; 1351662503Subject(s): Public relations | Social media | Organizational behavior | BUSINESS & ECONOMICS -- Advertising & PromotionDDC classification: 659.20285/4678 LOC classification: HD59Online resources: Taylor & Francis | OCLC metadata license agreement | Item type | Current library | Call number | Status | Date due | Barcode |
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Ebooks
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Mysore University Main Library | Not for loan |
Cover; Half Title; Title; Copyright; Dedication; Contents; Acknowledgments; 1 Introduction; 2 Communicatively constituted organizations, plausible?; 3 Critical Sensemaking (CSM) in a virtual environment; 4 Methodology; 5 Plausibility, authenticity and collective enactment; 6 Crowdfunding -- collective organizing and virtual identities; 7 Plausibility and legitimation; 8 Volkswagen -- truth, accuracy and plausibility; 9 Engagement and enactment; 10 #MarchAgainstMonsanto -- social movements, extracting cues and the ongoing nature of sensemaking; 11 Conclusion; References; Index.
OCLC-licensed vendor bibliographic record.
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