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Advertising and promotion : an integrated marketing communications perspective George E Belch; Michael A Belch

by George E Belch.

Material type: Text Text Language: ENG Publication details: Boston, Mass Irwin/McGraw-Hill, 2001Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (3) Call number: 659.1 BEL, ...
Introduction to advertising and promotion : an integrated marketing communications perspective George E Belch

by Belch E George | Michael A Belch.

Material type: Text Text Language: ENG Publication details: Chicago : Irwin,; 1995Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (2) Call number: 659.1 DEL, ...
Integrated advertising, promotion & marketing communications Kenneth E Clow;

by CLOW E KENNETH.

Material type: Text Text Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2004Availability: No items available.
Advertising and integrated brand promotion Thomas C O'Guinn; Chris T Allen; Richard J Semenik

by Thomas C O'Guinn.

Material type: Text Text Language: ENG Publication details: Mason, Ohio Thomson/South-Western 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (6) Call number: 659.1 O'GU, ...
Advertising, promotion, and other aspects of integrated marketing communications Terence A Shimp

by Shimp A Terence.

Material type: Text Text Language: ENG Publication details: Mason : Thomson/South-Western,; 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 659.1 SHI.
Advertising and integrated brand promotion Thomas C O'Guinn;

by O'GUINN.

Material type: Text Text Language: ENG Publication details: Mason, Ohio : Thomson/South-Western, 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (2) Call number: 659.1GUI, ...
Advertising communications & promotion management John R Rossiter;

by ROSSITER R JOHN.

Material type: Text Text Language: ENG Publication details: New York : McGraw-Hill Companies, 1997Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (2) Call number: 659.1ROS, ...
Brand failures Matt Haig

by Matt Haig.

Material type: Text Text Language: English Publication details: London Kogan Page, 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (3) Call number: 658.827 HAI, ...
9 brand shaastras : nine successful brand strategies to build winning brands Jagdeep Kapoor

by Jagdeep Kapoor.

Material type: Text Text Language: English Publication details: New Delhi Response Books 2009Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827.
Promotion and integrated marketing communications Richard J Semenik

by J Semenik Richard.

Material type: Text Text Language: English Publication details: Cincinnati, Ohio; South-Western Thomson Learning 2002Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 659.1SEM.
INTEGRAATED ADVERTISING PROMOTION, AND MARKETING COMMUNICATIONS

by KENNETH E. CLOW | KENNETH E. CLOW [DONALD BAACK].

Edition: 3rd ed,Material type: Text Text Language: English Publication details: New Delhi PHI Learning Private Limited 2008Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (2) Call number: 658.4038 CLO B, ...
Advertising and promotion : an integrated marketing communications perspective / George E. Belch; Michael A. Belch

by Belch, George E | Purani, Keyoor.

Edition: 7th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata Mcgraw Hill Education Private Limited, 2010Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.1 BEL B.
Sales promotion and advertising management M.N. Mishra

by Mishra, M.N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mumbai : Himalaya Publishing House, 1995Availability: Items available for loan: University Graduate Library (1) Call number: 658.82 MIS.
Advertising sales promotion management / S. A. Chunawalla

by Chunawalla, S. A.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mumbai : Himalaya Publishing House, 2008Availability: Items available for loan: University Graduate Library - Evening (12) Call number: 659.1 CHU, ...
Econometric models in marketing [electronic resource] / edited by P.H. Franses, A.L. Montgomery.

by Franses, Philip Hans, 1963-1 | Montgomery, A. (Alan)1.

Series: Advances in econometrics ; v. 16 Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; New York : JAI, 2002Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Advertising in new formats and media : current research and implications for marketers / edited by Patrick De Pelsmacker.

by Pelsmacker, Patrick de, 1957- [editor. ].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Bingley : Emerald Group Publishing Limited, 2016Copyright date: �2016Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles McIntyre, T.C. Melewar, Charles Dennis.

by McIntyre, Charles, 1955- [editor.1] | Melewar, T. C [editor.1] | Dennis, Charles [editor. ].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Bingley : Emerald Group Publishing Limited, 2016Copyright date: �2016Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
New directions in international advertising research [electronic resource] / edited by Charles R. Taylor.

by Taylor, Charles R, 1961-.

Series: Advances in international marketing ; v. 12.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : JAI, 2002Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius / Joe Vitale.

by Vitale, Joe, 1953-.

Material type: Text Text; Format: available online remote; Nature of contents: biography; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, [2007]Copyright date: �2007Other title: Million dollar ideas of Bruce Barton, America's forgotten genius.Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton.

by Sexton, Donald E, 1943-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, [2008]Copyright date: �2008Other title: Trump University branding one hundred and one | Trump University branding one hundred one.Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
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