Wellcome

Integrated advertising, promotion & marketing communications Kenneth E Clow;

By: CLOW E KENNETHMaterial type: TextTextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2004Description: 538 p 28 cmISBN: 9788178089614Subject(s): Communication in marketing. Advertising. Communication en marketing. Promotie (public relations)DDC classification: 659.1CLO
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