Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch ; Keyoor Purani.
Material type:
TextPublication details: New Delhi : McGraw Hill Education (India) Private Limited, 2013Edition: 9th edDescription: 1016 p. 24 cmISBN: 9781259026850Subject(s): Advertising | Advertising and promotion | Marketing CommunicationsDDC classification: 659.1 BEL B
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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University Graduate Library | 659.1 BEL B (Browse shelf (Opens below)) | Available | UGL200469 |
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| 659.1 BAT Advertising management / | 659.1 BAT Advertising management / | 659.1 BEL Advertising and promotion : | 659.1 BEL B Advertising and promotion : | 659.1 BOR. M Advertising Management : | 659.1 BOY. N Advertising management | 659.1 BUR. M Advertising fundamentals |
Special Indian edition
Including Name and Company Index.
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