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Advertising and promotion :

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch ; Keyoor Purani. - 9th ed. - New Delhi : McGraw Hill Education (India) Private Limited, 2013. - 1016 p. 24 cm.

Special Indian edition
Including Name and Company Index.

ISBN: 9781259026850

Subjects--Topical Terms:
Advertising
Advertising and promotion

Subjects--Index Terms: Marketing Communications

Dewey Class. No.: 659.1 BEL B

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