Services marketing : text and cases / Steve Baron
Language: eng Publication details: New York : Palgrave Macmilan, 2009Description: xvii, 358 p. ; 25 cmISBN: 9780230327849Subject(s): Service industries--Marketing | Professions--Marketing | Customer services--Marketing | Professions--MarketingDDC classification: 658.8 BAR HItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Mysore University Main Library | 658.8 BAR H (Browse shelf (Opens below)) | Available | 476248 |
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Includes index.
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