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Services marketing : text and cases / Steve Baron

By: Baron, SteveLanguage: eng Publication details: New York : Palgrave Macmilan, 2009Description: xvii, 358 p. ; 25 cmISBN: 9780230327849Subject(s): Service industries--Marketing | Professions--Marketing | Customer services--Marketing | Professions--MarketingDDC classification: 658.8 BAR H
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