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Services marketing :

Baron, Steve

Services marketing : text and cases / Steve Baron - New York : Palgrave Macmilan, 2009. - xvii, 358 p. ; 25 cm.

Includes index.

ISBN: 9780230327849

Subjects--Topical Terms:
Service industries--Marketing
Professions--Marketing
Customer services--Marketing
Professions--Marketing

Dewey Class. No.: 658.8 BAR H

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