Brand positioning : strategies for competitive advantage. (Record no. 465173)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00504nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070581592 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning : strategies for competitive advantage. |
| Statement of responsibility, etc | Sengupta Subroto |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw-Hill, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 297 p,: |
| Other physical details | illustrations, |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | included index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management -- India. |
| -- | Marketing -- India. |
| -- | Advertising -- Brand name products. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 19/03/2016 | 658.827 SEN | BMS03609 | 19/03/2016 | Books |