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Brand positioning : strategies for competitive advantage.

Sengupta Subroto

Brand positioning : strategies for competitive advantage. Sengupta Subroto - New Delhi : Tata McGraw-Hill, 2005. - xiv, 297 p,: illustrations, 23 cm.

included index

ISBN: 0070581592

Subjects--Topical Terms:
Product management -- India.
Marketing -- India.
Advertising -- Brand name products.

Dewey Class. No.: 658.827 SEN

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