Media monoliths : how great media brands thrive and survive / Mark Tungate
Language: eng Publication details: London : Kogan Page, 2005Description: viii, 261 p. ; 24 cmISBN: 0749444037Subject(s): Mass media--Economic aspects | Brand name products | Mass media--Management | Mass media--MarketingDDC classification: 070.19 TUN| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 070.19 TUN (Browse shelf (Opens below)) | Available | 475393 |
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| 070.10954 MAN The press under pressure | 070.172 ARY Press freedom and democratic media | 070.172 KEE The newspapers handbook | 070.19 TUN Media monoliths : | 070.194 ARV Radio Journalism in new age | 070.195 SAH Elements, dimensions and trends in television and radio production | 070.195 SIC Tv and film production |
Includes index.
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