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Media monoliths :

Tungate, Mark

Media monoliths : how great media brands thrive and survive / Mark Tungate - London : Kogan Page, 2005. - viii, 261 p. ; 24 cm.

Includes index.

ISBN: 0749444037

Subjects--Topical Terms:
Mass media--Economic aspects
Brand name products
Mass media--Management
Mass media--Marketing

Dewey Class. No.: 070.19 TUN

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