Media monoliths : (Record no. 461405)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00538 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749444037 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.19 TUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tungate, Mark |
| 245 10 - TITLE STATEMENT | |
| Title | Media monoliths : |
| Remainder of title | how great media brands thrive and survive / |
| Statement of responsibility, etc | Mark Tungate |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2005. |
| Name of publisher, distributor, etc | Kogan Page, |
| Place of publication, distribution, etc | London : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 261 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media--Economic aspects |
| Topical term or geographic name as entry element | Brand name products |
| Topical term or geographic name as entry element | Mass media--Management |
| Topical term or geographic name as entry element | Mass media--Marketing |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 19/10/2015 | 420.00 | 1 | 070.19 TUN | 475393 | 09/10/2019 | 24/09/2019 | Books |