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About face : the secrets of emotionally effective advertising Dan Hill

By: HILL DANMaterial type: Text

TextLanguage: ENG Publication details: London ; Philadelphia : Kogan Page, 2010Description: 196 p 22 CMISBN: 9780749457570Subject(s): Advertising -- Psychological aspects. Decision making -- Psychological aspects. Advertising -- Research. Advertising -- ResearchDDC classification: 659.1019HIL

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	659.1019HIL (Browse shelf (Opens below))	Available		BMS07535

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Previous	658ONS Management powertools : a guide to 20 of the most powerful management tools and techniques ever invented	658SET Global management solutions demystified	658SET Global management solutions demystified	659.1019HIL About face : the secrets of emotionally effective advertising	659.1CHU Advertising, sales and promotion management	659.1CLO Integrated advertising, promotion & marketing communications	659.1CLO Integrated advertising, promotion & marketing communications	Next

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