About face : the secrets of emotionally effective advertising (Record no. 460974)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749457570 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019HIL |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | HILL DAN |
| 245 ## - TITLE STATEMENT | |
| Title | About face : the secrets of emotionally effective advertising |
| Statement of responsibility, etc | Dan Hill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; Philadelphia : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 196 p |
| Dimensions | 22 CM |
| 500 ## - GENERAL NOTE | |
| General note | INCLUDES INDEX |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising -- Psychological aspects. |
| -- | Decision making -- Psychological aspects. |
| -- | Advertising -- Research. |
| -- | Advertising -- Research. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 28/12/2015 | 659.1019HIL | BMS07535 | 28/12/2015 | Books |