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About face : the secrets of emotionally effective advertising

About face : the secrets of emotionally effective advertising Dan Hill - London ; Philadelphia : Kogan Page, 2010. - 196 p 22 CM

INCLUDES INDEX

ISBN: 9780749457570

Subjects--Topical Terms:
Advertising -- Psychological aspects.
Decision making -- Psychological aspects.
Advertising -- Research.
Advertising -- Research.

Dewey Class. No.: 659.1019HIL

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